3 Brand Using High Quality Graphics For Their Advertising Film - Hitech Academy

3 Brand Using High Quality Graphics For Their Advertising Film

Advertising Film

Graphic designing is an essential component of advertising the brands. That is the sole way how your brand is identified among the audience. Designing of the logo is undertaken by the graphic designers. All you need to do is take up a good graphic designing course from a reputed institute. There are so many domestic and international brands across the globe that use their graphical strength and promote themselves through advertising film. Almost all the brands try to promote themselves with eye catching graphical designs. Here are 3 brands that are successfully using high quality graphics for their advertising film.

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Volkswagen claims that all people and all things have a story to tell, and you see this evidenced in each of their Facebook posts. Each image is designed to further the culture and experience around the Volkswagen brand. The graphic designers at Volkswagen have inculcated a lot of effort in making the message strong enough through their graphics.


Starbucks has a presence on multiple social media platforms, each one successfully expressing what the brand is all about. Their use of visual marketing is bursting with personality and originality, and although Starbucks often uses posts to advertise products, it’s done in a creative and subtle way.


Nike understands marketing on Instagram as well as the mentality of their target audience, and they use this knowledge to effectively showcase their brand. The brand loves to post inspirational hashtags and photos showing everyday moments related to sports. The focus is on speaking to everyone who has a dream and encouraging them to”Just do it!”

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There are numerous opportunities for you to learn graphic designing in Kolkata. A good graphic designing course will open up so many opportunities in terms of your career. You can design for a brand as big as the ones mentioned above.

How To Learn Maya


Maya is 3D computer graphics software which is used in making animated movies, video games or for special effects required in the movies and series. It is widely used software which has changed the entire visual effects industry. It has revolutionised the entire entertainment sector. It has helped the artists in coming up with better and improved quality of work. It was developed by Alias System Corporation. It is owned and developed by Autodesk, Inc.

It was originally released IRIX operating system. Maya was available in both complete and unlimited editions till August 2008. Various scenes can be stored or saved in many formats, the default being .mb (Maya D). The Node graph architecture is quite easily seen due to Maya. The final scene or the product is the result of interconnecting nodes with depending on each other`s info. Slowly, it has become an integral part of the animation industry. Graphics designing in Kolkata has attracted many students towards itself and Maya is one of the most sought after courses.


It is not an easy thing to learn. It needs proper attention and guidance. The students, who want to take up this field, should enroll in a proper institute which has all the basic facilities. It will enable the students to have an access to the latest systems and help them in learning the software easily. It has to be professionally taught. One can also learn it via various online programs. One just has to careful in choosing the best available tutorial site.

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Maya is all about animation or in other words, creating something which is not in reality. It has to be the result of a person`s creativity. If the creator is not imaginative enough, then the results will not be that good. He should have his own thinking process, which will help him in creating or making stuffs which will be remembered for a long time. Gone are the days, when it was impossible to translate your imagination onto the screen. With the help of Maya, you can create almost anything, which was unheard of a few years back.  The person concerned should be a good thinker with a decent drawing technique. He has to be flexible enough to accommodate and adjust any last minute changes to the plan.

How To Create A Good Logo?


Everything in this world has an identity of its own, which helps it in getting it recognized. Similarly, a logo is a mark, emblem or a symbol used by the different business houses to help the customers identify their products and services. It is a Greek word. It is of great importance as it gives the concerned company an identity in this fast and competitive business world. It helps the customers to remember the company, when they want to choose or avail the services or buy the product of any company.


Creating a logo is no mean task. It requires a huge effort both mentally and creatively. If a logo is not properly created, then it won’t serve the purpose it is meant for. Following are the points to consider while creating a good logo:

  • Simplicity is the prime requirement of creating any logo. You don’t want to confuse the customer with a complicated looking logo. A logo should be very simple in nature in order to attract the audiences. The classic example being the logo of Adidas, which is both simple and attractive. No one can forget their logo after seeing it.
  • The logo should be unique in nature as the prime objective of creating a logo is to differentiate the brand from its competitors. One should not copy or inspire from an already existing logo, as it will create a negative impact about the company.
  • The logo should be able to make the customers understand about the concerned company. A logo is like a resume of any company, which should tell a lot of positive things about the company.
  •  A good logo is one which uses the perfect colors while creating it. The colors should be chosen according to the company it is being created for. Different colors signifies different things. Like red is generally used for products which implies boldness.
  • A good logo shouldn’t be static or rigid in nature. It has to cater to a vast variety of audiences, so it has to be flexible enough.
  • Lastly, one should be patient after creating a logo. A logo doesn’t become an overnight success. You have to play the waiting game. All the famous logos became successful gradually, with help from the good quality of the products from the concerned company. Due to the increase in demand for the creation of logo, there are many good multimedia developers in Kolkata.

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If you also have the ability to draw or sketch decently with being creative and want to be a logo maker, then you should join Hi Tech Animation as it is the best place for graphic design courses in Kolkata. It has its own lab with a 100% placement record.

Learn Graphics Design And Bring Colors To Your Life


Graphic designing is the process of communicating with the concerned person or party to convey a pre-thought message with the help of various images, symbols, graphs, etc. It has become a very important part of every business house. It helps in creating and maintaining a relationship between the buyer and the seller. It is helpful as it is one of the main components required in making a business successful.

Graphic designing can be seen in many places such as in a company website, on a pamphlet or even on an advertising billboard. It is basically used to attract the customers to the product or services offered by any company. The work of a graphic designer is very unique and critical for the betterment of the business house. One has to get certified from a reputed institute to be a good graphic designer. The internet has really boomed everywhere and as a result, there are many graphic designing art institute in Kolkata.

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Creativity is the prime requirement for being a brilliant graphic designer. He has to be very good at playing with the various colors. A graphic designer is taught about the perfect way to use different colors in the process of designing. Due to this, he invariably adds color to his life. If he is dull or boring in nature, then he can’t do his work properly. He has to think out of the box, in order to come up with a perfect design.

The ads which we see on a billboard and due to which we are attracted towards the product is the result of a good graphic designing. The ads on a pamphlet require a tremendous amount of hard work as it is very difficult to decide the perfect color pattern for the pamphlet. As we can clearly see that graphic designing is all about playing with colors, it will definitely make the life of a designer quite colorful. It will serve as a perfect relaxing agent as the colors are always good for the eyesight.


Slowly, the art of graphic designing has really picked up pace in the recent times. There is a huge need for communicating with the prospective buyers from the seller’s point of view. It will serve them in the long run as it will help in growing and establishing the business.

If you are also intrigued by the art of graphic designing, then you should join a good institute like Hi-Tech Animation in Kolkata. They are the best place for learning graphics designing in Kolkata. They have the best teaching staffs along with an impeccable placement record.

Patience Is The Greatest Friend Of A Graphic Designer

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Designing anything is an art and is not everyone’s cup of tea. You need to possess some essential qualities which are important while producing innovative works. Patience is one of them, which plays an important part in any form of art. Graphic designing is about creating a visual communication with the help of images, texts and symbols. It is an art to maintain an uninterrupted relationship between the company and the customers. Due to its role in the growth of the company, a graphic designer should have some traits in which patience is a must.

Why patience is necessary?

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Graphic designing is like a two-way communication like solving customers’ problem and promoting the company’s products, norms, etc. through some interesting images and text. This type of designing needs a lot of patience because innovative works are the creation of long hours of dedication and hard work. Unless, you dedicate efforts on anything, you won’t be able to achieve the desired result. Experiment by mixing out images with words or vice versa to get a unique piece of work.

This is the era of competition where every organisation is competing with each other for the survival and your design should be different from the others. As a graphic designer, you must produce a design which should stand out and attract more customers than others. Never compare your work with others as it will waste your time and affect your level of patience, while catching up with the deadline. Do spend your time in learning different skills and tutorials. Be patient while practising new things and don’t get frustrated when things won’t workout. It will ruin your imagination and creativity.

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A good work can only be produced with a complete peace of mind. Set a time for your work when your mind can produce ideas and nothing can interrupt your peace. Morning is the best part of the day, when your mind is free from all the clatter and chaos, and you are in no hurry for anything. In short, morning is the time when you can’t lose your patience and your mind can produce innovative ideas to produce a good work. These are the reasons why patience is considered to be the most important thing in graphic designing and is a key to success.

If you think that apart from your artistic nature, you have the quality of keeping calm, then you should try your luck in graphic designing. Hi-Tech Animation is an institute where you can not only learn about all the aspects of graphic designing, but also enhance your graphic designing skills. For more info on graphic designing in Kolkata visit here.

Why Do You Think That Graphic Designing Is A Great Career Option For You?

Graphic designing is an art of combining words, images, and various symbols to make a visual product. There was a time when people had to look for a product in a market. Now, in the internet era, one can just sit and click to get anything delivered to your doorstep. A graphic designer converts the story or all the details about a product into a visual form. It has become an integral part of our life. Graphic designing is the reason behind any company`s success and failure. A good graphic designer is able to attract the people towards the product offered.


Graphic designing is a merger of art and technology to communicate and build a bridge between the company and the customers. Graphic designing is definitely a good career option because of the following reasons:

•    It is a very critical part of any business plan. A badly designed website can really ruin your business plans. You have to hire a good graphic designer. A good graphic designer will help in attracting the targeted audiences towards the product

•    The salary offered is another reason to have graphic designing as a career. The best part is that you can even work as a freelancer from the comfortable environment of your home. You can be your “own boss” as you can take any number of projects according to your schedule.

•    One can work not only in website building but also in advertising, books, magazines, posters, billboards, exhibitions, conferences etc.

•    Graphic designers are in huge demand in the Architectural sector. Real estate firms want a good graphic designer to transform their vision into a form like on a paper, billboard or a website.

•    Now, the consumer is God. Every sector is hiring experts from the graphic designing industry to survive in the market as the competition is quite fierce. Everyone is vying for the customer`s attention.

•    One more important reason is that unlike in other jobs, you won’t feel bored or you will not think that the work has got monotonous. Every day will present to you a different and a fresh challenge. It will give you more job satisfaction and make you more creative, which is very important in this field.

•     Last but certainly not the least, E-commerce is booming everywhere. It has yet to reach its saturation point. So, the demand for graphic designers is increasing day by day.


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So, don’t waste your time anymore. If you think that you have the zeal to be a good graphic designer, then choose from various graphic designing courses in Kolkata and enroll yourself in Hi-Tech Animation today.

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